Creative Director.
Strategic Storyteller.
I believe the most powerful stories are grounded in lived experience.
For more than 15 years, I’ve led multidisciplinary creative work that transforms research, policy, and real-world complexity into visual narratives that move people. My approach is both strategic and human-centered — building storytelling frameworks that deepen understanding, strengthen trust, and spark meaningful change.
From vision to impact.
My creative process.
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Research, stakeholder interviews, and story identification rooted in mission goals.
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Define objectives, audiences, and platforms; outline creative direction and narrative arcs.
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Oversee shoots, direct interviews, manage crews, and ensure authentic storytelling.
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Edit, measure performance, and adapt content to maximize engagement and impact.